In this short four-minute video, we take a look at some of the top trends we are seeing on social video:

1. Short-form video length
2. ChatGPT and AI trends
3. Music & sounds
4. The News
5. E-commerce and social shopping

Watch the short video here.

The post Inspired Stories: H2 2023 Social Video Trends appeared first on Tubular Labs.

In this episode, you’ll unlock five proven strategies that traditional media broadcasters may be missing on social: 

1. Detecting topics & trends
2. Understanding variations across platforms
3. Outliving the 24-hour news cycle on social
4. Leveraging social causes 
5.  Funneling traffic between owned sites and social channels

Watch the video here.

The post Inspired Stories: From Site to Social appeared first on Tubular Labs.

In this episode, you’ll unlock our 3-pronged approach to applying behavioral insights to optimize social strategies.

1. Monitor content that uses relevant keywords, phrases, and competitive language that protects your brand perception
2. Validate business decisions with audience data to prove the impact of choices, decisions, campaigns and strategies
3. Apply insights and optimize social video as your go-to tool for success

Watch the video here.

The post Inspired Stories: Social Listening for Video appeared first on Tubular Labs.

In this episode, you’ll unlock the top 5 strategies you can use to get ahead on social in the coming year.

1. Learn to keep pace with fast-paced trends
2. Navigate the infinite creator economy
3. Align with charitable causes
4. Lean into AR & VR
5. Leverage social search engines

Watch the video here:

The post Inspired Stories: Navigating Social Video in 2023 appeared first on Tubular Labs.

We chatted with Roblox’s Influencer Marketing Operations Manager, Grace Shen, to uncover the unique tactics the gaming company used to build an influencer program that generates 11B views monthly on social video.

In this webinar we unlock the secrets to Roblox’s astronomical success by asking:

1. How they’ve built a bridge between social and their owned platform 
2. What influencer formula they used to encourage organic content 
3. How they scaled this formula to be a massive program with over 700 creators

Download the on-demand version to hear from the world’s most iconic virtual game & marketplaces.

The post On-Demand Webinar: How Roblox Built a Data-Driven Influencer Marketing Empire appeared first on Tubular Labs.

In this episode, you’ll understand the 5 opportunities to build brand preference beyond comments & engagements.

1. Focus on online actions
2. Identify content opportunities
3. Create evergreen videos
4. Align with viewing preferences
5. Partner based on ROI

Watch the video here:

The post Inspired Stories: Watching is Better than Listening appeared first on Tubular Labs.

Moonbug is a cutting-edge, digital-first children’s entertainment media company that has experienced astronomical success in just four short years of establishment. The company is behind the CoComelon phenomenon and kids and families sing and dance along to their 11,000 songs that account for 200M monthly listens.

Watch our webinar, The Value of Family Time with Moonbug, where we answer the questions you’re most eager to have answered: 

• What were the driving activations behind Moonbug’s unprecedented growth?
• How does the family unit inform Moonbug’s advertising partnerships?
• What makes Moonbug unique from other kids’ publishers?

The post On-Demand Webinar: The Value of Family Time with Moonbug appeared first on Tubular Labs.

Nurturing Audiences: Tactics for Building Strong Connections with Fast Food Diners

In this episode, we delve into the first of three tactics employed by top fast food brands to successfully nourish relationships with their audiences. These tactics are further explored in our latest insights report, which provides in-depth analysis of how these brands tap into the purchasing power of enthusiastic consumers across various industries.

Shifting Perspectives: Advertising as Entertainment in the Social Video Landscape

Discover the transformative potential of shifting advertising from mere promotion to engaging entertainment in today’s dynamic social video landscape. Gain valuable insights on how to captivate your audience by creating entertaining advertising experiences.

The post Inspiring Connections: Fast Food Brands’ Relationship-Building with Gen Z and Millennials appeared first on Tubular Labs.

At the ARF SHOPPER Event on March 8th & 9th 2022, Tubular’s Kate Ginsburg, Head of Content and Product Marketing, shared new research that connects what people are watching with how they’re shopping online. Discover how media influences audiences and customers in new ways, and how to develop stronger brand partnerships with influencers and creators.

Watch the presentation here:

The post ARF SHOPPER 2022: Converting Your Social Video Audience to Buyers appeared first on Tubular Labs.

Discover the remarkable findings from our newest insights report, focusing on the shopping habits of one of the most enthusiastic consumer segments that drives purchases across various industries.

Gain invaluable insights into the distinct viewership patterns and shopping behaviors of this highly converting audience.

The post Unveiling Shopper Insights: Inspired Stories from Modern Storytellers appeared first on Tubular Labs.

The ecommerce era is only just beginning. As technology advances, shopping online will become easier, more integrated and more lifelike, while understanding influence and outcomes becomes more difficult. Tubular assembled industry leaders to discuss the quickly evolving creator economy, and how brands should be engaging.

Featured Speakers:
Gaz Alushi, President, Measurement and Analytics, Whalar
Toto Haba, SVP, Global Marketing & Communications, Benefit
Peter Shields, Lead, Creator Monetization, Instagram

Host:
Kate Ginsburg, Head of Content & Product Marketing, Tubular Labs

The post On-Demand Webinar: How Brands & Platforms Drive Commerce in the Creator Economy appeared first on Tubular Labs.

Watch the video here:

The post Marketing Matters APAC – Why Social Video Matters appeared first on Tubular Labs.