In our latest report, you’ll learn: 

• When, where, and how long content should be to optimize reach in 2023
• How to let music and sound trends inspire your product, campaign, and video strategy
• Where to reach new audiences, uncover new consumers, and drive ROI on social 
• What strategies traditional media broadcasters are using to reach Gen Z and Millennials

With so many new technologies and strategies, Tubular social video insights help you lead in the age of social.

Download the report now.

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However, with the right data-driven insights, broadcasters can effectively navigate this dispersed landscape by optimizing topics, story lifespan, and audience circulation between owned sites and social channels.

Tubular Labs and Chartbeat have combined comprehensive data-sets to provide a holistic view of audience behavior within the news ecosystem:

• Topics: Discover which topics resonate best on different platforms and sites 
• Lifespan: Unlock strategies to increase story longevity and bust out of the 24-hour news cycle
• Audience Circulation: Observe how social content drives site visitation and search behaviors 

Synergize your site and social strategy to harness their combined power and create a content ecosystem that drives loyalty and nurtures engagement.

Download the report now.

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You need behavioral insights and an understanding of the growing video content landscape to drive sales, nurture loyalty, and to show you are in-touch with consumers. 

Check out Tubular’s three-pronged approach to leveraging behavioral insights in your content strategy:

• Monitor: Set up key trackers for your brand to get tabs on your audience’s interests
• Validate: Learn about the majority of your audience who isn’t active in the comments section
• Apply: Stay ahead of social trends and develop a repeatable recipe for social media success 

Learn the best practices and strategies for tapping into the silent majority of your target audiences. 

Download the report now.

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Unlock our step-by-step guide to optimize your funnel at every stage: 

• Deploy bullet-proof awareness strategies with proper retargeting methods
• Supercharge educational content to nurture consideration stages
• Identify influencers proficient in closing sales
• Align with audience’s deeper values to nurture brand loyalty

Get clarity on how your current tactics are leading to leaks in your funnel — and learn how to patch them up.

Download our funnel optimization how-to guide now.

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Check out some of the insights we uncovered that forecast where the industry is going: 

• The ‘sound’ of the summer, “IT’S CORN!” skyrocketed to peak viewership in just 10 days
• In the past 365 days, 14.8B videos about Augmented & Virtual Realities were uploaded 
• Influencer content is watched 13.2x more than media & branded content combined

Social video fluency is no longer a “nice to have” — it’s a necessity that directly correlates to business performance. Unlock Tubular’s trend forecast to be a leader in 2023.

Download the report now.

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Consider this: The #3 most viewed TikTok creator gets below average comments on their videos. If you’re measuring success off surface-level metrics, your assessment is going to be inaccurate. 

Leaders like Mattel, Amazon.com and BuzzFeed have built strong brand preference and customer loyalty by basing decisions on audience behaviors, not likes and comments. This report shows you how to: 

• Align content & influencer partnerships with consumer behavior
• Draw inspiration from top creators and foster loyal communities
• Gain deeper audience insights based on what they watch and what they purchase

Download the report now.

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The answers are in our latest report, H2 2022 Social Video Trends, where you’ll learn:

• How micro-communities and influencers supercharge conversion rates
• How short form content gives you a direct connection to Gen Z audiences
• How to find your future success in VR & NFTs with social insights

Download now to stay ahead of trends to lead in the age of social video.

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Our Category Infographics highlight insights across:

• • Audience demographics
  • Content whitespace opportunities
  • Viewer category shopping behaviors
  • Brand-level shopping behaviors

Understand how Tubular’s in-depth measurements give your company the upper hand in the market. Let these data points work in conjunction to empower your media planning. Unlock remarkable insights here:

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Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long viewers spend with their content, or what else their audience watches across platforms?

From upper funnel activations to lower-level conversions, Tubular Labs helps you understand how to choose the right influencer partners in this three step guide to:

• Understand quality viewership over quantity
• Unlock consumer behaviors within a specific audience
• Reach for creators from adjacent categories

Download the guide now.

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Today’s Gen Z and Millennial audiences are the key — and they have zero tolerance for traditional ad positioning. They see right through it, which is why learning social video fluency is so important.

In this report we outline tactics to:

• Align with today’s values of inclusion, authenticity, and conscious spending
• Drive conversions with consumer targeted content
• Create out-of-the-box content through trend identification and non-traditional partnerships

Innovate your media plan to relate to Gen Z & Millennial audiences.

Download the report now.

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With the wide array of Tubular’s best-in-class measurements, we offer clients a deeper, more well-rounded understanding of gaming audiences than has ever before been achieved.
Use this report to:

• Unlock who & what is propelling industry growth.
• Leverage your audience’s nuances and motivations.
• Inspire innovative marketing based on ecommerce behaviors.

Insights like these don’t just level up your content strategy— they reinvent the game.

Download the report now.

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Through this deep-dive, we define how distinct audience types seek content and shop for different brands & product categories. While this report uses the travel industry as an example, there are many consumer connections to categories like Electronics, Apparel, Education, and more.

Use this report to:

• Identify advanced opportunities for contextual targeting
• Develop engagement with highly motivated consumers
• Create tailored content for audiences

Download the report now!

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