Press Items – Tubular Labs https://tubularlabs.com Tubular inspires the remarkably relevant by tracking shifting values, interests and consumer behaviors across platforms. Wed, 19 Jul 2023 18:16:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://tubularlabs.com/wp-content/uploads/2023/05/tubular-favicon.svg Press Items – Tubular Labs https://tubularlabs.com 32 32 Advertisers Continue To Support Premium Sporting Events https://tubularlabs.com/press/advertisers-continue-to-support-premium-sporting-events/ Wed, 19 Jul 2023 18:16:28 +0000 https://tubularlabs.com/?post_type=press&p=22823 Forbes used Tubular social video insights to understand how viewership has grown for women’s sports including the upcoming women’s World Cup.

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]]> Tubular Audience Ratings Reveal Top April Video Trends on YouTube and Facebook https://tubularlabs.com/press/tubular-audience-ratings-reveal-top-april-video-trends-youtube-and-facebook/ Wed, 21 Jun 2023 16:04:22 +0000 https://tubularlabs.com/?post_type=press&p=22729 Tubular Labs released their findings around de-duplicated, unique viewership and minutes-watched on YouTube and Facebook for U.S. audiences in April 2023, revealing top categories and creators.

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]]> Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace https://tubularlabs.com/press/media-buying-briefing-its-going-to-be-a-bumpy-ride-through-the-2023-upfront-marketplace/ Mon, 15 May 2023 17:11:56 +0000 https://tubularlabs.com/?post_type=press&p=22626 With YouTube challenging other video outlets, linear and streaming, for ad dollars as the upfront marketplace gets underway, Tubular Labs shared data on how U.S. broadcast and cable companies used YouTube this past season.

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]]> Chartbeat acquires Tubular Labs and Lineup Systems https://tubularlabs.com/press/chartbeat-acquires-tubular-labs-lineup-systems/ Mon, 06 Mar 2023 15:19:39 +0000 https://tubularlabs.com/?post_type=press&p=22385 Chartbeat, a digital publishing software company, has acquired Tubular Labs, a social video analytics company, and Lineup Systems, a digital revenue management company.

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]]> 2023 Is The Year Marketers Will Understand, Measure and Buy Into the Creator Economy https://tubularlabs.com/press/2023-is-the-year-marketers-will-understand-measure-and-buy-into-the-creator-economy/ Tue, 10 Jan 2023 15:27:11 +0000 https://tubularlabs.com/?post_type=press&p=21733 Between the speedy rise of TikTok, the expansion of Instagram and the proliferation of rising social media platforms in the wake of Twitter’s continued chaos, it really has never been easier for brands to directly connect with consumers.

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]]> What these latest consumer affinity trends tell us about marketing in 2023 https://tubularlabs.com/press/what-these-latest-consumer-affinity-trends-tell-us-about-marketing-in-2023/ Sat, 03 Dec 2022 16:43:45 +0000 https://tubularlabs.com/?post_type=press&p=21304 Consumer affinity across social media can reveal some surprising insights about how people shop and engage if they watch certain videos.

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]]> How Bleacher Report is using animation to differentiate its World Cup coverage https://tubularlabs.com/press/how-bleacher-report-is-using-animation-to-differentiate-its-world-cup-coverage/ Mon, 14 Nov 2022 17:43:28 +0000 https://tubularlabs.com/?post_type=press&p=21165 Bleacher Report is creating short form animated videos to join the conversations around the FIFA World Cup 2022 in Qatar. Content created around the last World Cup was focused on images, but this time around they are turning to animation because they're known for it, and because social platforms are pushing video more than ever, with TikTok, Instagram Reels and YouTube Shorts.

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]]> These two companies you’ve never heard of are worth billions—by turning internet creators into millionaires https://tubularlabs.com/press/jellysmack-spotter-unicorn-startups-venture-capital-bet-creator-economy/ Wed, 26 Oct 2022 16:06:00 +0000 https://tubularlabs.com/?post_type=press&p=21026 The videos Jellysmack has worked on have garnered so many views that the company could be considered the No. 3 media company in the U.S.—just behind Disney and ViacomCBS—according to research by Tubular Labs.

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]]> The Creator Economy is the Economy https://tubularlabs.com/press/the-creator-economy-is-the-economy/ Fri, 21 Oct 2022 16:06:22 +0000 https://tubularlabs.com/?post_type=press&p=20982 Creators are the drivers fueling today’s free marketplace. It’s nearly impossible for growing brands to succeed without partnerships with influencers and/or media channels. Influencers drive commerce and advertising the way traditional forms like TV, radio, and newspapers did for decades.

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]]> How Geico, New Balance and Louis Vuitton Brand Affinity Correlates To The Videos People Watch: Datacenter Weekly https://tubularlabs.com/press/how-geico-new-balance-and-louis-vuitton-brand-affinity-correlates-video-consumption/ Fri, 14 Oct 2022 18:10:45 +0000 https://tubularlabs.com/?post_type=press&p=20903 Tubular Labs, the social video analytics platform, announced the expansion of its ContentGraph technology, which allows brands to “identify audiences across 1,500 different video categories, topics and genres,” per a company statement.

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]]> Tubular Labs Reveals Vox Media’s Scale and Influence in Video https://tubularlabs.com/press/tubular-labs-reveals-vox-medias-scale-and-influence-in-video/ Wed, 12 Oct 2022 16:39:01 +0000 https://tubularlabs.com/?post_type=press&p=20882 As the media world continues to fragment, it is critical for marketers to understand what qualities make an effective video partner to maximize ROI. Leveraging social video data from Tubular Labs, we’ve created a guide for marketers to identify the optimal social video partner — one that can successfully move viewers down the purchase funnel.

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]]> Tubular Labs Expands ContentGraph™, Enhancing Video Categories & Topics Offering to Help Marketers Identify Audiences https://tubularlabs.com/press/ubular-labs-expands-contentgraph-enhancing-video-categories-topics-offering-to-help-marketers-identify-audiences/ Tue, 11 Oct 2022 11:01:45 +0000 https://tubularlabs.com/?post_type=press&p=20812 The post Tubular Labs Expands ContentGraph™, Enhancing Video Categories & Topics Offering to Help Marketers Identify Audiences appeared first on Tubular Labs.

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